Course curriculum

  • 1
    Welcome to Blogging for Business 101
    • About Blogging for Business 101
    • About Your Instructor
  • 3
    Module 2 - Clarity
    • 2.1 Who Are You?
    • 2.1 Who Are You Worksheet PDF
    • 2.2 What's Your Business?
    • 2.2 What's Your Business PDF
    • 2.3 What Are You Really Selling?
    • 2.3 The Real Offerings Worksheet PDF
    • 2.4 Why Do You Want to Blog?
    • 2.5 What's In It For You AND Them?
    • 2.6 When Can You Commit?
    • 2.7 Your Ideal Client
    • 2.7 Your Ideal Client PDF
    • Module 2 PDF
  • 4
    Module 3 - Inspiration & Voice
    • 3.1 People Buy From People
    • 3.2 Being Human And Finding Your Voice
    • 3.3 Finding Inspiration
    • 3.4 Levels of Passion
    • 3.5 Nurturing Your Muse
    • Module 3 PDF
  • 5
    Module 4 - Keywords & Competitors
    • 4.1 SEO (Search Engine Optimisation)
    • 4.2 The Importance of Keywords & Where to Find Them
    • 4.2 Keywords Workseet
    • 4.3 Using Competitors to Inspire Your Content
    • 4.3 Competitors Worksheet
    • Module 4 PDF
  • 6
    Module 5 - Structure
    • 5.1 The Anatomy of a Blog Post
    • 5.2 Size Matters
    • 5.3 Plotting and Planning
    • 5.4 The Four Es
    • 5.5 Starting Strong
    • 5.6 Slipping In Keywords
    • 5.7 Ending in Action
    • 5.8 Keeping It Legal
    • Module 5 PDF
  • 7
    Module 6 - Craft
    • 6.1 Writing for the Web
    • 6.2 Keeping Consistent with House Style
    • Module 6 PDF
  • 8
    Module 7 - After Blogging
    • 7.1 Marketing Your Content
    • 7.2 Creating a Content Strategy
    • 7.3 Blogging for Others
    • Module 7 PDF
  • 9
    Bonuses
    • Bonus - Blogging Checklist
    • Bonus - Website Checklist
    • Bonus - Creating a WordPress Website