Course curriculum
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1
Welcome to Blogging for Business 101
- About Blogging for Business 101
- About Your Instructor
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2
Module 1 - Introduction
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3
Module 2 - Clarity
- 2.1 Who Are You?
- 2.1 Who Are You Worksheet PDF
- 2.2 What's Your Business?
- 2.2 What's Your Business PDF
- 2.3 What Are You Really Selling?
- 2.3 The Real Offerings Worksheet PDF
- 2.4 Why Do You Want to Blog?
- 2.5 What's In It For You AND Them?
- 2.6 When Can You Commit?
- 2.7 Your Ideal Client
- 2.7 Your Ideal Client PDF
- Module 2 PDF
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4
Module 3 - Inspiration & Voice
- 3.1 People Buy From People
- 3.2 Being Human And Finding Your Voice
- 3.3 Finding Inspiration
- 3.4 Levels of Passion
- 3.5 Nurturing Your Muse
- Module 3 PDF
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5
Module 4 - Keywords & Competitors
- 4.1 SEO (Search Engine Optimisation)
- 4.2 The Importance of Keywords & Where to Find Them
- 4.2 Keywords Workseet
- 4.3 Using Competitors to Inspire Your Content
- 4.3 Competitors Worksheet
- Module 4 PDF
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6
Module 5 - Structure
- 5.1 The Anatomy of a Blog Post
- 5.2 Size Matters
- 5.3 Plotting and Planning
- 5.4 The Four Es
- 5.5 Starting Strong
- 5.6 Slipping In Keywords
- 5.7 Ending in Action
- 5.8 Keeping It Legal
- Module 5 PDF
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7
Module 6 - Craft
- 6.1 Writing for the Web
- 6.2 Keeping Consistent with House Style
- Module 6 PDF
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8
Module 7 - After Blogging
- 7.1 Marketing Your Content
- 7.2 Creating a Content Strategy
- 7.3 Blogging for Others
- Module 7 PDF
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9
Bonuses
- Bonus - Blogging Checklist
- Bonus - Website Checklist
- Bonus - Creating a WordPress Website